Effective Range Targets

The science behind our Patent Pending Target System enables anyone to easily and accurately determine their effective hunting range for specific game animals based on individual grouping ability.

Not just another paper target ... One Shot Confidence.

We consider Effective Range the maximum distance a hunter can
expect to confidently execute a one shot, humane harvest.

Why shoot the Effective Range Target system?

PROVEN to drastically decrease the chances of missed or wounded animals!
Effective Range Targets are the most innovation hunting targets on the market enabling any hunter to easily determine their individual effective hunting range.
Currently available in 8 species specific target sizes covering over 25 North American game animals with more on the way!
ERT Vital Rings are more than just traditional target rings ... they are anatomically based on each animal's vital size at specific distances.
Allows for long distance practice at only 100 yards with points of aim for guns zeroed at 2, 3, and 4 inches high at 100 yards.
Encourages realistic practice from multiple shooting positions providing confidence in that once in a lifetime moment.

Simple and effective preparation for ANY hunter, at ANY skill level.

...don't just take it from us.

Effective Range Targets are the ONLY target system endorsed by both
Boone & Crockett Club and Hunt Fair Chase.

What folks are saying ...

"After 10 strong years, our outfitting company has only gotten better after implementing the ERT System in '19. Along with emphasizing real world shooting practice and requiring an individual hunter assessment using ERTs, we’ve seen an over 25% decline in wounded or missed animals! More confident Clients, Happier Guides …
... Big thanks to Effective Range Targets!"

"I am proud of my daughter, and the memories from our hunt together will last a lifetime. A 265 yard shot on a pronghorn and a clean kill for your first big game animal is impressive. I don't think either one of us would have known she was capable of such a long shot, and I highly doubt she would have even attempted the shot without our preparation with Effective Range Targets."

"True shooting ability can be squirrely to assess, but the ERT system easily provides a no sh*t evaluation that should be a standard procedure before taking to the field. The inherent competition with friends is a great motivator and the ability to quickly and effectively assess different weapon systems, equipment, and shooting positions at the range is invaluable."

Why I created the Effective Range Targets:
-with owner and founder Dave Howard-

See ERT Targets in Action!